Target Market Research
When we polled healthcare company leaders we often heard the same concerns. Among them were, “We could use more patients/clients” and “There’s been a significant drop off in new patients/clients from ….” These situations caused businesses to scale back their overhead or to fold altogether. Very often, these actions could have been avoided if proper target market research was conducted and marketing plans were put to work.
Campania Marketing has a proven market research method providing answers to the following questions:
What do referral sources like or dislike about our products or services?
Why do they do business with our competitor’s?
What are the important factors leading to a referral?
What improvements will impact the number of new clients?
How frequently do our referral sources seek our services?
Are there products or services that we should consider?
Armed with the true answers to these and other important questions will enable you improve your messaging and enhance your level of services provided. This will lead to increased referrals and enhanced revenue.